Modul 01

This module invites participants to reflect on their own perspectives and uncover unconscious biases in communication. Together, we explore how to recognise and avoid stereotypes in fundraising storytelling, while learning the basics of ethical and inclusive narrative techniques — lead by experts from the different diasporas.

Module 02: Which Frame Fits?

Participants learn how to define and understand their target audiences through donor personas and stakeholder mapping.

The focus is on aligning content with the right people and building meaningful connections — turning broad outreach into smart matchmaking.

Module 03: Emotional Framing

– The Story of My Impact – This session explores how to turn facts and data into emotional stories that move people. Participants practice simplifying complex messages and using visual storytelling techniques to communicate real-world impact in a way that resonates.

Module 04: How to Build a Frame

In this hands-on module, participants learn the technical basics of creating powerful photos and videos using just a smartphone. We cover framing, lighting, and editing — using tools like CapCut and Canva — followed by practical exercises and feedback.

Module 05: The Digital Frame

AI in Fundraising – Participants are introduced to AI tools that can support content creation, fundraising, and donor engagement. They learn how to write effective prompts, generate text and images, and use AI ethically and efficiently in their communication strategies.

Module 06: Social Media Frame

This module looks at the strengths of different platforms — from Instagram to LinkedIn — and how to choose the right format for the right message. Participants learn how to boost engagement, understand algorithms, and design campaigns that get noticed.